Our Clients
The Home Office
We helped the Home Office pioneer new approaches to evaluating the views of people who work there. Traditional surveys have given way to new, engaging methods of defining the organisation and the perceptions of its people.
Communication journeys have been mapped by senior managers to illustrate desired improvements. Mood boards created by junior teams show senior managers how they can use cut through and reach their people. Benchmarks have compared Home Office peoples views on line with peers in other Government Departments.
These new approaches grew from the desire to understand lifestyles amongst Home Office people, and match communication channels to different audience types. The process developed content, style and tone guidelines by deconstructing existing media and asking people to liken the Home Office to different TV programmes, films, newspapers and common objects.
"Most people are fed up with boring surveys and whinging focus groups. We wanted to design a research process that would provide insight and creative ideas, and that would be fun to take part in" says Bill Reay, Head of Internal Communication at the Home Office. "We wanted practical recommendations that would help cut through to our people so we invited managers to hear the feedback and share the development of our communication strategy".
"Although the work has led to some novel ways of presenting feedback, some timeless truths have emerged. People want to be recognised as individuals, so leadership and management communication style and skills top the list of significant channels and critical success factors."
"Couravel are very easy to deal with and provide insightful input based on wide experience. They have always been extremely responsive to our requirements. I would recommend this organisation to others".