Our Clients

AstraZeneca

How do you keep people focussed on a common purpose and shared meaning throughout a highly decentralised company whose operations cover a vast variety of research, production and marketing activities?

AstraZeneca has over 58,000 employees operating in over 100 countries. We delivered a research study to find out how and if people understood where the Group was going and what it stood for. We covered the big environmental and corporate issues and we identified information gaps and processes that were and were not working. We developed short and long-term recommendations for a communication strategy that would build on strengths and address weaknesses.

"Couravel developed a strategic framework and numerous practical ideas for improvement against a complex organisation background. They helped prioritise the communication needs and prompted the debate we needed to have about the right way forward. Mike and his team are more than willing to roll up their sleeves and help out while at the same time keeping on track with the bigger picture."

Alistair Wilson, Director, UK Communications, AstraZeneca